J&A Sushi

We had the pleasure of designing the brand identity for a fun and vibrant sushi company. The client wanted a brand that reflected the energy and playfulness of their restaurant, as well as the high-quality and freshness of their sushi. After several rounds of revisions and feedback, we arrived at a final design that the client loved. The logo featured 2 stylized, cartoonish sushi characters dancing in a playful shade of pink, set against a bright and bold background. The color palette was inspired by traditional Japanese colors and patterns, with accents of orange, yellow and green to add a pop of energy. The branding was carried across all touchpoints, including the restaurant's signage, menu, and packaging. The client was extremely happy with the final result and the new branding has been a hit with customers.