For this project, our client came to us with a clear vision: they wanted something truly unique, playful, and fun that would stand out in the competitive fruit tea market. They were looking for a brand identity that would not only attract attention but also spark joy and curiosity.

We developed a solution that the client absolutely fell in love with—a pair of characters representing themselves and their brand. These characters bring the brand to life with charm and personality, creating an immediate emotional connection with the audience.

The vibrant logo and packaging design reflect the playful essence of the characters, with bright colours, dynamic layouts, and storytelling elements. This creative direction opens up endless opportunities for expanding the brand’s story through future products, merchandise, and marketing campaigns.

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For design enquiries, please contact us today hello@newtag.co.uk